Whistler Adaptive is a charity paving the way for adaptive sports through year round training and coaching clinics in the mountain playground of the Sea to Sky, British Columbia.
Company: Whistler Adaptive Sports Program – No Limits Fundraiser Event
Date: 2024
Contribution: Event brand identity & illustration
Shifting Focus
This project began with the need for a one-time fundraising gala graphic. But recognizing the potential for long-term impact, the focus shifted to crafting a flexible event brand identity. This identity would not only serve the immediate need but also establish consistent brand recognition and authority over time.
Adaptable Foundation
The core element of this identity was a flexible master illustration. Designed with natural layered elements that could be adapted across various formats and communication channels. It also allowed for creative play year after year; from exploring new perspectives of the iconic Sea to Sky landscape to showcasing different adaptive sports.
Local Inspiration
The central theme embraced the beauty of the Pacific Northwest, with the iconic local Black Tusk mountain anchoring the imagery. This reflected Whistler Adaptive's location and the active lifestyle it champions, fostering a sense of local pride.
Watercolour Challenge
The client desired a water-colour aesthetic. An exciting challenge for me as the only painting experience I've had in the last 20 years was with interior walls and usually a roller. I leveraged AI to fast track the generation of design concepts & composition variations and then jumped onto a clean canvas in Adobe illustrator to craft the final Whistler illustration from scratch using custom textures and brushes.
Result
The "No Limits" branding shifted team and sponsor mindsets, increasing conviction and excitement. It attracted a new group of sponsors and led to a significant increase in fundraising compared to the previous year. The project delivered immediate success but also established a foundation for future event branding, ensuring visual continuity and a powerful brand message.
Animated illustration to announce the event on social media
Mailchimp invitation
Silent auction item posts on social media
Event poster
