By enabling more people to explore more places, manage footfall and build respect for the wild outdoors.
“Over civilised people are beginning to realise that going to the mountains is going home; that wilderness is a necessity”
– John Muir
– John Muir
Company: FATMAP by Strava
Date: 2013 – 2021
Contribution: Branding, business website, internal & external graphic communications - digital & print
Marketing website
Marketing website, modules and flows for Wordpress
Brandbook
Promotional products
Printed adventure booklet for Chamonix winter season
Billboard advertising
Outcome
FATMAP built a dedicated and loyal fan base with 1.6 million registered users. Strava acquired FATMAP in 2022 and is currently integrating FATMAP into its subscription services.
“FATMAP has changed the way I see and act in the mountains” – Xavier De Le Rue, The North Face Athlete
“Useful and inspiring (and also looks really really cool.)” – Forbes
