Brand kit for a Canadian storytelling company. A local business with monthly events and workshops designed to connect people through the power of storytelling.
Company: The Long & Short
Date: 2024
Contribution: Brand strategy & identity
Joint collaboration with Anki Delfmann. A project by nuiou.
Toying with ideas
A monogram motif combined with intertwined speech and thought bubbles resulting in a unique figure that embodies the brand's core concept. This character emphasizes the role of individuals in sharing narratives and connecting with others by visually representing the exchange of emotions and ideas.
The logo wordmark itself reflects the contrast between "long" and "short" through a typographic pairing of tall and wide character fonts. Brand animations would also incorporate long and short with transitions that elongate or shorten elements within the design. Photography would also highlight the contrast through ‘long’ shots that include stage action, audience, venue ambience and 'short' close up shots focusing in on the human emotions.
Brand language: emotions & characters
Social posting structure: announce > inspire > celebrate
Advertising posters
Brand templates
Story frameworks
29 new tellers of tales
Like a kid in a candy store
Buzzing for the brand and next business steps. The first workshop went down a storm with 29 new ambassadors of story telling acquired, and new rounds of workshops already filled with new potentials.
